Milan, Sep 5 (DPA) Italian fashion designer Mila Schoen known as the 'Lady of Elegance' for the stylishly stark and simple tailoring of her clothes, has died. She was 91.
Schoen died Thursday night, according to a spokeswoman for Brand Extension, the company that owns the Mila Schoen label.
'She was a woman who valued work and good taste,' designer Mariella Buriani told television news channel Sky TG24.
Born as Maria Carmen Nutrizio in 1917 to aristocratic parents in Dalmatia - now part of Croatia - Schoen moved to Italy's fashion capital Milan following her marriage to luxury goods merchant, Aurelio Schoen.
Schoen held her first fashion show for some friends before establishing her own fashion house in 1958, when she began attracting wide attention for her designs and fabric combinations.
By the 1960s she was presenting her collections in the United States, and in 1971, Schoen launched her men's line and a women's ready-to-wear collection.
While many of her designs were aimed at affluent, private customers, Schon also created uniforms for airline staff: Italian carrier Alitalia in 1969 and Iran Air in 1972.
In 1992 the Mila Schoen label was licensed to the Mariella Buriani Fashion Group, but Schoen still had a say on the style of clothes bearing her name.
In 2007 the label was sold to Brand Extension, by which time the veteran designer had retired from the fashion world.




